|Merchant Services, E-commerce and Credit Card Processing Information|
Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And its not him!)
Let me share with you a secret that most marketing experts and consultants don't want you to know? (many of them don't even understand this secret themselves.)
The secret is? There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru's, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham? No, no? just kidding?
The only "experts" that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website.
Not sure what headline to use at the top of your page? You have a couple of options:
Pay an "expert" consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.
"Ask" your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards? The one that converts to sales best wins!
Trying to figure out how much to charge for you new ebook? You can hire an expert? I can talk to you all day about advanced pricing theory and explain to you how prices with a "7" in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products?
Simply test 3 or 4 different prices to see which one is most profitable. Often the greater perceived value of a higher price actually converts better than a lower price. But you won't know if that's true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to "ask" these experts by testing.
If done properly, the questions you can get your "visitor experts" to answer about your website by simply testing, is endless.
Now, don't get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)
But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of "best practices". So, by hiring someone who has been in the trenches you can save time and money in the long run.
However, every website, business, product and visitor demographic is different. Just because something works at one website, doesn't automatically mean it will work at yours. The best consultants will tell you that you still need to test everything. So in the end it's still your visitor who's the true expert.
Just imagine the results you could achieve over the next year, if you took the time to test only one new element every week. Even if half of the tests were failures and didn't produce improvements in your conversion rates, you would still discover 26 ways to improve your sales. Even if each improvement only boosts your conversion rate by 1/10th of 1%, you would have improved your conversion rate by over 2.6% (and probably much more!)
Look over your current sales statistics, and ask yourself, "How much more profit would I be making if my conversion rate jumped by 2.6%?"
With most sites currently converting at an appalling 1% to 2%, a 2.6% improvement could triple your sales?
Let me ask you a question: Imagine you have a website selling information on how to learn to play the guitar, getting 1,000 visitors per day. And I came to you and showed you how I can change a few things about your page, improve your search engine positioning and triple your traffic? Would you be excited? Sure.
Then, why not get equally excited about optimizing your website for maximum conversion rates?
Many online businesses will spend hundreds of thousands of dollars optimizing their sites for the search engines. But then they waste 99 out of every 100 visitors that they spent so much time and effort getting, simply because they failed to invest in "asking the experts" (their visitors) first. Had they taken the time to optimize their site for conversion rate, before driving the traffic their results would be 10x more profitable.
The great news for you is, so few online businesses are currently testing anything! This means that you are in a position to absolutely dominate your competition by simply listening to the true experts? Your visitors!
Copyright 2004 Eric Graham
About The Author
Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. A top authority on eCommerce & Internet Marketing, he's an in-demand speaker & consultant. Visit www.web-site-evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate!
Web Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.
Writing Web Pages: Get To The Meat Faster
Much of my consulting work comprises writing 'Outside Opinion' reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more.
The Lowdown On ECommerce: Making All The Pieces Fit Together
The Lowdown on Ecommerce
Saving Money On Your E-commerce Site
After building and transferring many e-commerce sites it still amazes me that owners of e-commerce businesses are still wasting money in three basic ways. For fear of stating the obvious, saving money is the same as making money $100 saved is $100 added to your profit margin. Here are three basic ways to save money on your e-commerce site and increase your profits. While they may be simple we know they are overlooked time and time again resulting in thousands of dollars in lost revenue.
Something new in e-commerce: the Echo System Build
How four partners build and manage an exclusive art posters web site by emulating the way the echo works. Imagine a top-notch photographer, some demanding visitors and an e-commerce site that wants to make money. But not at any price and in any conditions, within a policy of exclusivity and selectivity. You have got three quarters of our "Echosystem Build":
How to Receive Payments for Your Online Sales
Once you decide which products you are planning to sell on the Internet, and what type of web store you are going to use in order to display your products, next vital decision that you have to take is to figure out how your customers are going to pay you. Whatever you plan to sell online, accepting credit card transaction is a must! A full 90 percent of all online sales occur through credit card payments.
5 Powerful Ways to Make Money Online with a Website
There are many ways to make money online and the best way for you is to simply be creative with your skills, knowledge, and abilities. However, the following five options are powerful ways to make money online with a website and definite something you should consider.
Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web.
Short Story: The Benefits of Shopping Online
Maria's new lifestyle: Short story about the benefits shopping on the Net has given to a dedicated artist.
How to Write a Landing Page
Is there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes.
Ten Reasons Why Online Surveys Are The Future of Marketing
Customers are tough cookies. They're extremely media aware and increasingly cynical ? it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction ? all the benefits of the internet without the programming.
....there's much more to Google than you thought:
Shopping Cart Features to Consider
Often the simplest Web stores have the most success. But shoppers like special features depending upon the type of store you have, how you market and use them, and if you don't overwhelm the shopper. Below I list as many features as I could think of, just to jog your creativity.
Free Competition Analysis for E-Commerce Startup
For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. 'Competition Analysis' is one of those catch phrases. Competition Analysis is part of the business plan. And it is an important part.
Start doing online business using B2B Portals in Six Steps
I registered with a B2B site but what's next?
A Tale of Two Revolutions - Ecommerce: A Historical Perspective
The World As It Then Was
Prompt Delivery Rules ? Internet Product Sales
The Internet is the fastest growing source of mail order sales. The explosive growth in the goods and services sold online has in the past taken many online sellers by surprise: demand has outpaced supply, depleting inventories and disappointing customers. This can lead to serious problems with the FTC.
Increasing E-Commerce Website Sales: A Guide for the Online Newbie
Because of this encouraging surge in activity, many individuals are now interested in becoming e-commerce merchants. To profit from your online business, you must first produce a unique website that will intrigue visitors and interest them in your items.
Make That 3 Billion
My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other articles I wrote which are still with them. It seems the numbers game is popular not only with the accountancy profession, but with just about anyone running a website who is interested in more sales from anywhere in the world. The internet has proved to be the great leveller, even a grandmother I know has made hundreds of thousands of dollars just from publishing a couple of e-books, business of that magnitude is not now confined to those people with large sums of investment capital, teams of accountants, planners, secretaries, swanky offices etc. Anyone, even you, can make money regularly on the internet, just aim for a goal and 'go for it!' The costs of setting up have never been lower, the ease of making web pages has never been easier, ( I make my web pages in Notepad, which is on every Windows computer), and the potential audience for your web pages has never been larger. So what are you waiting for? The sheer mountain of information available through e-books on any subject and especially on setting up a business on the internet would take you a lifetime to read through, so just be selective and read only what you need to know about and get started in that business. Businesspeople who have 'been there-done that', have written up an enormous amount of e-books to pass on their knowledge and experience, pitfalls to avoid, how to spend your advertising dollars, and just about everything else you need to know about to ensure success. So profit from their experience, avoid the pitfalls, do what they say you should do, and you should be in a profitable business in no time, just the way they did it. No large sums of investment are needed, just time and dedication. If you provide an excellent service that benefits all your clients, they will recommend you to their friends,if on the other hand you want to be a 'scammer' and a 'fly by night' operator determined to 'rip-off' as many people as possible, you will come to grief. You will find your web hosting account rapidly terminated, your e-mail account likewise, and your name plastered all over the forums and newsgroups. You get out of life exactly what you put in. There are still mysteries about life we still don't understand and this is the reason we come to grief, but on the other hand, if you work for the benefit of others, this 'mystery of life', for want of a better name,cuts in and helps us along, we go with the flow and good things start to happen. I could tell you of many experiences I have had, both good and bad, which I have learnt a great deal from, but space precludes that, maybe one day. All right, you win, I will tell you of one particular incident more recently and then move on with this article. I carried a St.Christopher medallion on a gold chain in my wallet for six years, given to me by the wife of a good friend overseas, 'it will keep you safe' she said. I received a new wallet for a Christmas present and changed everything in the old wallet into the new one, except the St. Christopher medallion, it was looking a bit 'worse for wear' and I decided to put it in the cupboard. That day I lost my mobile phone! For two whole days I felt a loss which can only be described as a 'bereavement'. I had lost touch with the network I was attached to night and day, seven days a week, I felt bereft. I did not know if someone was trying to ring me, whether something was urgent I had to know about, my sense of loss was total. Was this to do with the St. Christopher medallion? I thought surely not. That was on the Tuesday, by Thursday morning I had decided to put that 'good luck' St. Christopher medallion into my new wallet. My mobile phone turned up via a 'good samaritan' who would take no money as a reward whatsoever.I was never more pleased to see my mobile phone. So what happened here?Was it something to do with the St. Christopher medallion? Was it because I had 'bad thoughts' that it was the 'worse for wear'so discard it as inconsequential? I don't know the answer. There have been too many such incidents in my life it would take volumes to relate the details. We don't know these 'mysteries of life' but one thing is important -keep a positive outlook to everything and everyone and good things will happen for you. It's difficult to visualize how many people that are out there who can log on to your website. It's also difficult to understand what kinds of people they are, what background and education they have had. Why they are logging on to your new site. What do they expect to see, or learn, or buy? How will they benefit from visiting your site?. Will they buy a good product, or learn something, or get some amusement or entertainment from it?.
Shopping Carts and the E-Aisles
Have you ever gone to the store and thought you only needed a few things so you didn't grab a cart? The next thing you know your hands are full and groceries are crashing everywhere making a big mess. If only you had gotten a cart. Shopping carts are not necessary on your website as long as you do not mind doing a little extra work (just like carrying all those groceries) and processing each order individually. If you choose to forego having a shopping cart on your site, it is important to remember you will have to calculate all the taxes and fees yourself. This delay will ultimately kill your sales.
|home | site map|