Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web.
No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site.
Where will they click? Which pages will they visit? It's hard to tell.
Being sensitive to the fact that the user is in control, many sites simply present as many options as possible on their home pages. The thinking apparently being that the more choices you show on page one, the more likely you are to present something that connects with as many visitors as possible.
Perhaps this was the strategy behind Ford.com.
While a considerable improvement on how it looked a little while ago, the Ford homepage still offers almost forty links to other pages on the site.
In addition, no particular priority is given to any one individual or group of links. The choice is left to the user.
No emphasis or priority is offered. Ford is sitting back and saying, "You decide."
The trouble is, when they take that position, they are asking the visitor to do all the work. The visitor is now required to scan those forty links and try to figure out what to do next.
Does anyone smell conversion drop-off?
Now look at a site that takes a very different approach. Take a peek at GetSmart.com.
They offer a variety of different ways into the site. But they also present some clear preferences.
Dead center on the page they say...
* Refinance, Home Equity, and more...
Four simple choices, three of which open with an active verb. In short, they tell you what to do.
Click on that first link. You're taken to another page, with a variety of options. However, once again, they show a preference and tell you what to do.
* Refinance your existing mortgage
For another example, visit TravelNow.com.
Again, you'll see clear directions on what to do.
* Search for Hotels
These sites support their users by offering clear instructions on what to do.
Does this preclude someone from taking his or her own path through the site? Not at all.
But for many users, particularly those who are there for the first time, finding these simple instructions comes as a huge relief.
Here is the heart of it. Just because your visitors enjoy an unprecedented level of control over their experience at your site, doesn't mean that they don't want some help.
Don't simply give them numerous, passive options. Don't leave them to do all the work.
Help them out. Express a preference. Tell them what to do.
You're not being pushy when you do that. You're being helpful.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
Six Components Of A Good E-Commerce Site
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.
Shopping from Your Cell Phone with Froogle Wireless
Many surfers already know about Froogle, Google's shopping portal that is still in beta testing. Google has now expanded their Froogle service so that it is available on WML-enabled cellular phones. Most newer cell phones that can connect to the Internet have this capability.
Web advertising e-Marketing Places!
How To Start An Internet Business ? Site Layout
The fourth step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.
Are You Making These E-Commerce Excuses? (part 2)
Last time, we started to take a look at the most common reasons why most people don't make progress on their e-commerce and Internet marketing goals. Today, we continue the discussion. [See part 1 of this article at http://www.ecommercediva.com/articles/excuses2.html]
Starting An E-Commerce Business
The development and expansion of the Internet has made business opportunities, once only available to the wealthy, available to nearly everyone. In the past, opening a business was a huge commitment in terms of finances and risk. Traditional business owners had to quit the their current jobs, obtain bank financing, and sign leases before they even made a penny. It's easy to see why 95% of them failed within five years. Today, business opportunities are available to anyone willing to put in the time and effort to learn about the world of e-commerce. Best of all, you can start an e-commerce business with minimal funds and very little risk. This guide will take you though the steps necessary to start your own e-commerce business.
6 Steps to Attracting Black Customers Online
by Jamila White, "The E-Commerce Diva"
The Art of Being Human
This isn't the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.
Direct Marketing isn?t all Brute Force
There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.
Is ClickBanks Popularity Drawing To An End?
ClickBank is the Internet's most popular payment processor for online payments but with many rivals appearing on the scene is ClickBank's popularity drawing to an end?
The House Of Print.Com
Publishing has always been a difficult business to promote successfully, which titles by which authors to promote, which genre, will it be fiction or non-fiction? Will they sell? Will they make money, both for the publisher and for the author? So many questions which there is no definitive answer and so the publisher takes a chance with his money and his time and resources and decides on which books to publish, promote and distribute to the bookshops. He may only distribute to bookshops in his own country and if they don't sell well enough, will not be seen by anyone else in the world.
Tell Them Whats in The Can!
What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.
Website Marketing: 10 Resourceful Things You Can Do With A Product That Doesnt Sell
Do you have any product that has not been moving well?
How to Get Free Internet Merchant Accounts
This article will show small businesses how to get free internet merchant accounts. If your business is to grow and succeed, it is essential to accept online credit cards.
Intranet Portals ? Personalisation and Customisation
The key difference between an (old-fashioned) Intranet and a Portal
3 Powerful Concepts That Climb Marketing Mountains
You have probably heard many times how you should offer free reports. Like many of us, the idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and out the other :>)
Get Out of The Way
Get out of the way and make it easy for your visitors to find what they want.
Internet Merchant Accounts For Innocents Abroad
If you want to sell on the internet, your need to accept credit cards. To accept credit cards, you need a merchant account, or access to one. There're two ways of getting this: Get your own merchant account, or 'pimp' off someone else's.
How To Prevent Your 3rd Party Merchant Account From Suspension
What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor. As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems.
Using Drop Shipping for E-commerce
Thanks to the ubiquity of the internet, online virtual businesses have become very popular business opportunities. Online retail stores are gradually playing a more important role in our lives than the traditional 'brick-and-mortar' retail shops. Over the last few years, a new concept called 'Drop Shipping' has emerged with the coming of the internet. Drop Shippers are basically wholesalers who are willing to ship their products directly to your customers. This article aims to provide readers with an introduction to the current state of the E-commerce industry, Drop Shipping and its benefits, and the promise it holds for the online retail community.
|home | site map|