|E-commerce and Credit Card Information|
How To Start An Internet Business ? Content, Content, Content
When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct.
For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.
Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can't be converted to money. Focus on converting the visitor into a customer.
Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation.
Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings.
Information Page Subjects
If information pages are so important, how do you come up with topics? There are three methods.
The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines.
The next step is to review the results of the keyword research conducted when you decided to build a site. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, the figures will continue to rise.
Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic. To find relevant forums, simply search for "forum + subject" on any search engine.
Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services.
Intranet Portals ? Collaboration through Team Rooms
Knowledge Management for beginners
Six Components Of A Good E-Commerce Site
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.
Prompt Delivery Rules ? Internet Product Sales
The Internet is the fastest growing source of mail order sales. The explosive growth in the goods and services sold online has in the past taken many online sellers by surprise: demand has outpaced supply, depleting inventories and disappointing customers. This can lead to serious problems with the FTC.
To conduct business on the Internet, whether informal, one-time only transactions between two friends, or a full-fledged business selling products or services, payment arrangements have to be made. Before 1998, this often meant either checks sent through snail-mail, or very expensive, and often hard-to-obtain, merchant accounts for online credit card processing. In 1998, PayPal was introduced to fill the payment processing gap.
Online Shoppers Say They?ll Buy from Small and Large E-Businesses Alike
As the holiday shopping season begins in earnest, consumers say they're just as willing to buy from small online retailers as they are from large, national e-commerce providers.
Working With Drop Shippers
Drop Shippers, the manufacturers or distributors who are willing to ship their products to your customers, bring a powerful benefit to ecommerce. Online businesses that engage in the wholesale-retail trade can cut down on all the hassles of shipping their products by simply establishing business relationships with drop shippers, and using them as part of their business model. This article will cover the aspects of selecting a reliable drop shipper, the process of setting up with drop shippers, and also some of the common problems that may arise from working with drop shippers.
Make That 3 Billion
My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other articles I wrote which are still with them. It seems the numbers game is popular not only with the accountancy profession, but with just about anyone running a website who is interested in more sales from anywhere in the world. The internet has proved to be the great leveller, even a grandmother I know has made hundreds of thousands of dollars just from publishing a couple of e-books, business of that magnitude is not now confined to those people with large sums of investment capital, teams of accountants, planners, secretaries, swanky offices etc. Anyone, even you, can make money regularly on the internet, just aim for a goal and 'go for it!' The costs of setting up have never been lower, the ease of making web pages has never been easier, ( I make my web pages in Notepad, which is on every Windows computer), and the potential audience for your web pages has never been larger. So what are you waiting for? The sheer mountain of information available through e-books on any subject and especially on setting up a business on the internet would take you a lifetime to read through, so just be selective and read only what you need to know about and get started in that business. Businesspeople who have 'been there-done that', have written up an enormous amount of e-books to pass on their knowledge and experience, pitfalls to avoid, how to spend your advertising dollars, and just about everything else you need to know about to ensure success. So profit from their experience, avoid the pitfalls, do what they say you should do, and you should be in a profitable business in no time, just the way they did it. No large sums of investment are needed, just time and dedication. If you provide an excellent service that benefits all your clients, they will recommend you to their friends,if on the other hand you want to be a 'scammer' and a 'fly by night' operator determined to 'rip-off' as many people as possible, you will come to grief. You will find your web hosting account rapidly terminated, your e-mail account likewise, and your name plastered all over the forums and newsgroups. You get out of life exactly what you put in. There are still mysteries about life we still don't understand and this is the reason we come to grief, but on the other hand, if you work for the benefit of others, this 'mystery of life', for want of a better name,cuts in and helps us along, we go with the flow and good things start to happen. I could tell you of many experiences I have had, both good and bad, which I have learnt a great deal from, but space precludes that, maybe one day. All right, you win, I will tell you of one particular incident more recently and then move on with this article. I carried a St.Christopher medallion on a gold chain in my wallet for six years, given to me by the wife of a good friend overseas, 'it will keep you safe' she said. I received a new wallet for a Christmas present and changed everything in the old wallet into the new one, except the St. Christopher medallion, it was looking a bit 'worse for wear' and I decided to put it in the cupboard. That day I lost my mobile phone! For two whole days I felt a loss which can only be described as a 'bereavement'. I had lost touch with the network I was attached to night and day, seven days a week, I felt bereft. I did not know if someone was trying to ring me, whether something was urgent I had to know about, my sense of loss was total. Was this to do with the St. Christopher medallion? I thought surely not. That was on the Tuesday, by Thursday morning I had decided to put that 'good luck' St. Christopher medallion into my new wallet. My mobile phone turned up via a 'good samaritan' who would take no money as a reward whatsoever.I was never more pleased to see my mobile phone. So what happened here?Was it something to do with the St. Christopher medallion? Was it because I had 'bad thoughts' that it was the 'worse for wear'so discard it as inconsequential? I don't know the answer. There have been too many such incidents in my life it would take volumes to relate the details. We don't know these 'mysteries of life' but one thing is important -keep a positive outlook to everything and everyone and good things will happen for you. It's difficult to visualize how many people that are out there who can log on to your website. It's also difficult to understand what kinds of people they are, what background and education they have had. Why they are logging on to your new site. What do they expect to see, or learn, or buy? How will they benefit from visiting your site?. Will they buy a good product, or learn something, or get some amusement or entertainment from it?.
How To Implement E-Business Solutions Successfully
Pitfalls of E-business solutions installation process
Precautions Necessary for an Online Brokerage Business
Maybe no business requiring little or no capital pays as big as the online brokerage business. Perhaps this also explains why this business attracts so many rogues, dreamers, time-wasters and even mischievous people. Knowing how to avoid these characters is one of the keys to your success.
Online Business- What Makes It a Success!
Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.
The Internet and Customer Care: Aid or Anarchy?
It was reported in 'Marketing' magazine this month, that Britain is becoming a "disaffected nation", with each adult apparently making an average of 12 complaints to service providers each year, based on a "Service in Britain" survey by ASR (Andrew Smith Research). In response to the rise of the 'assertive consumer', brands are endeavouring to make sure 'good customer service' is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems. Most complaints were about power, utility or postal services at 42%, followed by supermarkets, telephone providers, TV or ISP providers and banks. Insurance companies were also in the top 10 with 21% of the articulate disaffected nation.
7 Questions to Ask A Potential Internet Merchant Account Provider
Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good reputation in other areas.
Select a Niche Market for Ecommerce
Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is 'a targeted group of individuals with very specific and similar needs or interests.' These people engage in similar activities and hence they would most probably demand the same goods or services to cater to their needs. Online businesses that drop ship their products to their customers would thrive by focusing on a specifically targeted niche market. In this article, I would focus on the advantages a niche market can bring to an online Drop Ship business. This article also provides you with practical steps for you to select your niche market.
What Are The Barriers of Implementing E-Commerce Solutions
What is electronic commerce?
Online Lead Generation: Can it Work for My Business?
Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.
Helping Your Visitors: a State of Mind
What does "helping your visitors" mean exactly?
Accepting Credit Card Payments Online
Being able to accept credit cards and other online payments is crucial to the success of your business and profits. Your customers are more likely to buy from you if you offer them a secure and convenient way to order goods and services online at your site.
Rules for Achieving Online Success
The Internet brought a great deal of benefits to our life. Access to a lot of free and useful information is, probably, one of the most important out of them. However, this abandon of free information has also become a problem to some extent. You started to spend a little too much time on the Internet. For you emails, chat rooms, messenger services along with aimless web browsing dominate substantial portion of your workdays. As a result you feel that you are loosing control of your working hours, your productivity is decreasing and you are accomplishing far less in a day than you are capable of. This makes you frustrated, miserable and negative. What to do? How to get out of this mess?
Selling Globally Through a B2B Exchange
Participation in B2B Exchanges is increasingly becoming one of the fastest growing marketing methods for businesses looking for augmenting their client base beyond their local markets. Any good B2B Exchange offers direct contact with thousands of prospective buyers in a single location. For some new participants of a B2B Exchange, it appears to be a goldmine as they discover unexpected quantity of readymade clients without much effort from their side. Of course, there are many other great benefits companies can reap from getting involved in a B2B Exchange.
|home | site map|