|Merchant Services, E-commerce and Credit Card Processing Information|
Projecting Your Image
Whether you sell a product or merely sell time to your employer in your labor, your main product is you. You sell yourself with every move you make, every word you speak or write, every attitude you display. How far you go up the ladder depends largely on the image you project to others.
If you are sincere, dependable, knowledgeable, and confident, you will be accepted. You will not be trusted if you seem unsure of yourself. If you appear overconfident, you will be thought of as phoney.
Before you can sell a product, you have to sell yourself. Before you sell yourself, you must be sold on yourself. You must get your doubts and failures out of your mind and replace them with memories of your successes. You have to psych yourself up. I remember a pitcher who would turn his back on the batter and work himself into a frenzy. He would then blow the ball past the hitter.
Hang around with upbeat successful people. Avoid being around those who are always feeling sorry for themselves and giving excuses for failing. Sales organizations keep their employees psyched up. Build up yourself and others with positive material. You will develop a habit of feeling great about yourself. That will come across to your customers and they will buy.
You have to come across to others as a winner. No one wants to buy from a loser. I know a salesman that was driving a car that was old and beat up and his prospect told him he would not buy from him because he was obviously not successful. You must have the appearance of success and act like a winner.
Your chief competitor is you. You won't succeed until you learn to play up to your potential. Many are not defeated by their opponent but beat themselves. Winners don't shoot themselves in the foot with silly mistakes. Be aware of what's going on and take advantage of your opportunities. The difference between wining and losing is in the execution. When you make the right moves, you will be successful.
Decide what image you want to portray. Everyone is unique. It should display your personality, values and what makes you stand out from the crowd. Decide what is important and have a plan to put it across to others. You must do what you have a passion for. If you are excited about what you are doing it will be evident to your customer.
When you sell in person, your prospect goes a lot by body language, tone and voice inflections. This is lost when you sell with the written word. You have to find ways to make up for it with your copy. Write so that he feels the emphases that your body and voice give. Show him that you can fulfill his need. He doesn't care what you want. Tell him what's in it for him.
You are thinking that you want him to buy now. He is thinking something entirely different. He is asking himself why he should buy now, from you, and not someone else. He is wondering if it will really do what you say it will. Learn to think like he does so that you can speak his language. You have to be on the same page with him to sell him. Anticipate his objections and give him answers before he reflects on them. Make him think that he is not being sold, but he is choosing the best. Give him something extra for buying now. A how to article for his field would show him you have his best interest at heart.
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Lynn Bradley is also the author of the paperback book, "Climbing the Heavenly Stairs," which includes a chapter on Jesus' answer for overcoming your obstacles and becomingly successful. You were created for success. Learn his rules for being a winner. Click on the following link for more information or use the title for the URL. http://www.thelynnbradleybook.com
Why Suppliers Should Use B2B Exchanges
Business to business e-commerce is on the rise! Worldwide B2B e-commerce revenues are estimated to reach around US$ 2 trillion in 2004. This is a significant leap from last year's US$ 1.4 trillion. However, according to a recent survey, although, more than 70% of companies have already used Internet as a purchasing channel, a mere ten percent of their overall spending is directed via the Internet! Contrary to popular believe, this means, B2B e-commerce has still large potential to grow.
How To Prevent Your 3rd Party Merchant Account From Suspension
What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor. As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems.
The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
Did you know that 80% of all sales are made after the 5th contact?
10 Compelling Benefits of Having A 3rd Party Merchant Account
If you have been wrestling with the idea of applying for your own 3rd party merchant account then take a look at the following compelling benefits of using a 3rd party provider to mange all of your credit card processing needs.
How Do You Make Money Online?
If you learn how other people make money online, I mean really study how it's done and ask a lot of questions, there is no reason in the world you cannot make money on the internet as well.
Working With Drop Shippers
Drop Shippers, the manufacturers or distributors who are willing to ship their products to your customers, bring a powerful benefit to ecommerce. Online businesses that engage in the wholesale-retail trade can cut down on all the hassles of shipping their products by simply establishing business relationships with drop shippers, and using them as part of their business model. This article will cover the aspects of selecting a reliable drop shipper, the process of setting up with drop shippers, and also some of the common problems that may arise from working with drop shippers.
The Check is in the E-mail
Have you ever had someone who owed your business money say, "the check is in the mail." Well now there is an answer to that old tired way of brushing you off and not seeing that check come in the mail week after week after week. Qchex.com has an awesome service that can cut waiting weeks to get paid via check to only minutes. I have used this service many times and I don't know what I would do without it. Many of my clients would rather pay me by check and are use to just letting the old post office take their time in delivering it. Qchex.com will cut that time to almost nothing.
Shopping Cart Abandonment ? Discover 5 Things you can do to Lower Cart Abandonment
A common frustration among merchants who sell online via a shopping cart is the percentage of people who abandon their cart and leave the site never to return. This is known as the shopping cart abandonment rate. It is not unheard of for companies to experience as high as a 99% abandonment rate. Getting the abandonment rate under control can go a long way towards increasing the income your company earns from their online venture.
7 Key Steps To Reduce Refunds and Chargebacks
One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. So what do you do when there are some who will request a refund within 15 minutes of purchasing your product? Or even more pettier are those who will wait until the last possible moment to request a refund. Well not all is lost because merchant account providers are very well informed as to the credit card numbers of persistent refund and chargeback claimants. Just like their list of fraudulent credit card users, stolen credit cards etc they have a database of what I call "Refund Junkies". There appears to be no end to the unethical tactics some people will use to get your product for free.Use the following tips to further safeguard against refunds and expensive chargeback costs. The good news is that refunds are easy to process and do not carry any additional fees. However as a merchant you want to ensure that refunds are kept to a minimum.1. Clearly State the Billing NameFirst and foremost state the name of your third party credit card processor on your sales pages and include them in your terms and follow up email receipts so that customers are fully aware of what company name will appear on their billing statements. This will reduce the number of customers who do not recognize the billing name on their statements from contacting their credit card issuers for a chargeback. This one factor can lead to an unprecedented number of chargebacks claims.2. Provide Your Customer Support DetailsProvide your email address so that customers can contact you regarding any queries about their order. Make sure that you answer them in a timely manner to avoid unnecessary delays. If a customer is not responded to promptly they are very likely to make a refund request.3. Offer Lifetime UpdatesOffering your customers lifetime updates to your product and services to add value and will encourage them to remain customers in the knowledge that they will always receive your most current edition of your goods.4. Reward Loyal Customers With Exclusive PrivilegesOffer your customers a product that can be used freely as long as they are fully paid members, as part of a membership site. Or use a tool which is only available to customers and cannot be accessed after a refund request is made. As long as your offer is valuable to your customers and members you are will substantially reduce the number of refund requests.5. Provide The Best GuaranteeYour guarantee could become a thorn in your side if you have a very short time span before customers can test out and use your product. But studies show that the longer the guarantee period the less refund requests are made because customers are more comfortable with their rights to cancel if the product or service does not meet their needs.This is at your discretion as a merchant so testing is important to work out what is best for you. Remember to take into account that some third party processors have a limit on the maximum refund time their merchants can issue to customers.6. Accurate Product DescriptionsAvoid making bold claims that are "too good to be true" if you cannot deliver the results. You could be setting yourself up for a big fall and your customers will request refunds if your product description does not fulfill their needs. You could also be breaking the law and be liable to charges if a law suit is brought against your company. Make sure your sale letter accurately reflects your goods for sale and highlight the TRUE benefits of owning the goods.7. Surprise BonusesIt is a great surprise when you buy something and receive additional unadvertised bonuses. This can warm your customers to your company and can only please them. It also demonstrates that you do not need to publicize your bonuses because you believe in your product so much that it will sell on its own merit.Dispelling MythsAll too often I have read articles and statements claiming that with third party merchant accounts there are no chargeback fees and that you never have your company name display on customer statements. These claims are inaccurate. The facts are that some do not have chargeback fees. I have personally researched 90+ third party processing companies and have contacted them to verify certain key points in their terms of contract and fee schedule. There are some third party processors that do not issue chargeback fees or refunds, such as can be found with some digital gold currencies. In this case the merchant must initiate a refund directly to the customer.There are some third party processors who do not levy chargeback fees but you will find that these are very few in number and they will typically have a higher processing fee to cover their costs. Don't be mistaken in thinking that third party processors do not pass on chargeback fees to their merchants. You only have to read their terms in full to find out exactly what you can expect to be charged for per chargeback incident. I highlight these important facts in my book The A-Z of No Merchant Accounts for your convenience.
Online Credit Card Processing - How to Accept Credit Cards - Ecommerce 101
Back in 1998 (through 2000 or so), I worked for a small company (called PaymentNet / then Signio) that handled online transactions. Verisign later purchased this company, and the product team I led integrated the "client" - the portion that took the credit card information and sent it to our servers for processing. The product name is Payflow Pro - maybe you've heard of it?
Shopping Cart Usability
Usable Shopping Carts Increase Sales
E-commerce Software That Will Safeguard Your Business against Fraud
Fraud is a huge issue when it comes to the Internet, and if you operate an e-commerce website then it should be one of your main concerns. Your potential customers will not want to buy from you unless they feel 100% certain that their information is encrypted and secure and that their credit card numbers will not be stolen in the order process. There are several things you can do to protect your website against fraud.
10 Second Internet Person, sound familiar?
Some people do not understand the Internet idea of online commerce, but then again some people do not understand themselves either. To fully understand Internet Commerce you really only need to monitor your "clicking habits" for a few days to see where you are going and what if anything you are buying. The modern Internet Consumer is there and gone, in a click of any eye, if you do not grab us with good stuff, SEE YA, we are out of here and the speed of light. However you can also make money on that fact and Google AdSense is just one way. Before you go hog wild on the Internet concept of making money in a virtual world you need to educate yourself a little; one of the books I recommend is:
A Tale of Two Revolutions - Ecommerce: A Historical Perspective
The World As It Then Was
Products for a Successful Web Business
There are F words in business. We have seen many small businesses on the internet flourish and fulfil their dream, but sadly we have seen some flounder and fail because they had the wrong product.
Excuse Me, Are You Wasting Traffic?
The largest cost and concern of an internet business is customer acquisition; traffic. Both quantity and quality of traffic directly determines the succes of an internet business. By the fundamental nature of traffic to an online business,one cannot afford to waste it.
....there's much more to Google than you thought:
What is SSL (the little padlock)?
Why Ecommerce is Not Ready for My Daughter or Me
As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses.
How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three
The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI's you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an 'e' business and more importantly why you should be looking at them.
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