E-commerce Information

Products for a Successful Web Business


There are F words in business. We have seen many small businesses on the internet flourish and fulfil their dream, but sadly we have seen some flounder and fail because they had the wrong product.

Delivering Information Products Through Paypal Automatically


Paypal is one of the wonders of the web. Never has it been easier for individuals or small business to receive payments though the web & to be able to accept payment though debit or credit cards without having to own a merchant account. You can have a paypal account setup within minutes & accept payment straight away.

Web advertising e-Marketing Places!


Overview:

Is ClickBanks Popularity Drawing To An End?


ClickBank is the Internet's most popular payment processor for online payments but with many rivals appearing on the scene is ClickBank?s popularity drawing to an end?

The Census and the E-Commerce Wave


Understanding business and product sales can sometimes put me in a whirlwind. My job tends to get me involved with loads of different opportunities dealing with all sorts of product lines. It is not my job to understand every single type of product, but it is my goal to assist my clientele with the broadening of their product market.

Shopping Cart Features to Consider


Often the simplest Web stores have the most success. But shoppers like special features depending upon the type of store you have, how you market and use them, and if you don?t overwhelm the shopper. Below I list as many features as I could think of, just to jog your creativity.

7 Key Steps To Reduce Refunds and Chargebacks


One sure-fire way to loosing out big time on your business profits is from incidences of excessive refunds and chargeback requests. If the number is high in any period you could risk loosing your third party merchant account altogether. So what do you do when there are some who will request a refund within 15 minutes of purchasing your product? Or even more pettier are those who will wait until the last possible moment to request a refund. Well not all is lost because merchant account providers are very well informed as to the credit card numbers of persistent refund and chargeback claimants. Just like their list of fraudulent credit card users, stolen credit cards etc they have a database of what I call "Refund Junkies". There appears to be no end to the unethical tactics some people will use to get your product for free.Use the following tips to further safeguard against refunds and expensive chargeback costs. The good news is that refunds are easy to process and do not carry any additional fees. However as a merchant you want to ensure that refunds are kept to a minimum.1. Clearly State the Billing NameFirst and foremost state the name of your third party credit card processor on your sales pages and include them in your terms and follow up email receipts so that customers are fully aware of what company name will appear on their billing statements. This will reduce the number of customers who do not recognize the billing name on their statements from contacting their credit card issuers for a chargeback. This one factor can lead to an unprecedented number of chargebacks claims.2. Provide Your Customer Support DetailsProvide your email address so that customers can contact you regarding any queries about their order. Make sure that you answer them in a timely manner to avoid unnecessary delays. If a customer is not responded to promptly they are very likely to make a refund request.3. Offer Lifetime UpdatesOffering your customers lifetime updates to your product and services to add value and will encourage them to remain customers in the knowledge that they will always receive your most current edition of your goods.4. Reward Loyal Customers With Exclusive PrivilegesOffer your customers a product that can be used freely as long as they are fully paid members, as part of a membership site. Or use a tool which is only available to customers and cannot be accessed after a refund request is made. As long as your offer is valuable to your customers and members you are will substantially reduce the number of refund requests.5. Provide The Best GuaranteeYour guarantee could become a thorn in your side if you have a very short time span before customers can test out and use your product. But studies show that the longer the guarantee period the less refund requests are made because customers are more comfortable with their rights to cancel if the product or service does not meet their needs.This is at your discretion as a merchant so testing is important to work out what is best for you. Remember to take into account that some third party processors have a limit on the maximum refund time their merchants can issue to customers.6. Accurate Product DescriptionsAvoid making bold claims that are ?too good to be true? if you cannot deliver the results. You could be setting yourself up for a big fall and your customers will request refunds if your product description does not fulfill their needs. You could also be breaking the law and be liable to charges if a law suit is brought against your company. Make sure your sale letter accurately reflects your goods for sale and highlight the TRUE benefits of owning the goods.7. Surprise BonusesIt is a great surprise when you buy something and receive additional unadvertised bonuses. This can warm your customers to your company and can only please them. It also demonstrates that you do not need to publicize your bonuses because you believe in your product so much that it will sell on its own merit.Dispelling MythsAll too often I have read articles and statements claiming that with third party merchant accounts there are no chargeback fees and that you never have your company name display on customer statements. These claims are inaccurate. The facts are that some do not have chargeback fees. I have personally researched 90+ third party processing companies and have contacted them to verify certain key points in their terms of contract and fee schedule. There are some third party processors that do not issue chargeback fees or refunds, such as can be found with some digital gold currencies. In this case the merchant must initiate a refund directly to the customer.There are some third party processors who do not levy chargeback fees but you will find that these are very few in number and they will typically have a higher processing fee to cover their costs. Don?t be mistaken in thinking that third party processors do not pass on chargeback fees to their merchants. You only have to read their terms in full to find out exactly what you can expect to be charged for per chargeback incident. I highlight these important facts in my book The A-Z of No Merchant Accounts for your convenience.

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One


The problem with most e-commerce marketing strategy today is that companies don?t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don?t usually come cheap. Without web analytics you can?t even begin to measure key performance indicators (KPI?s), which should be a part of any good e-commerce strategy. We often see that marketers face a problem in that they know they need Web Analytics, they just don?t know why they should pay for it and don?t know what to measure. This three part series of articles will hopefully help clear up some of the things that marketers should measure as key performance indicators concentrating on one KPI per article.

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Two


Why time spent on your site is important

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three


The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed time on site as another warning flag. Both of these articles show specific measurements used to forecast site problems. There are lots of KPI?s you can set up to warn you of impending doom or better show your successes but to go through each one would take me till the end of next year. So to wrap up this series, this article will discuss the general metrics you should be looking at as an ?e? business and more importantly why you should be looking at them.

E-commerce: Is It Right for You?


The birth of the Internet and the mass availability of personal Computers in the late 80?s changed peoples life forever, Everyone now has had the potential to be their own boss whether you are mother at home looking after your children or a manual laborer there are opportunities in abundance . Just a search on Google for business opportunities will bring up more offers than your parents would have had in their whole life. So it must be easy to make a living from the internet right? No it?s not, you need a firm business plan and you need to work hard at it.

Cost Effective Ecommerce Solutions


Ecommerce use to be about spending thousands of dollars on setting up your shop and hundreds of dollars on getting a merchant. My, how things have changed over the years. Now anyone with a few hundred of dollars in their pocket(or less if you have the time to learn it yourself) can have a great working ecommerce system up and running in the matter of days. This also includes the full ability to accept payments from Credit Cards, manage customers, create invoices and more.

Getting Started: Creating a Business Plan


You?re excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to ?pick it up as you go?. These are some basic things that should be included in your business plan.

ECommerce Scenario in Pakistan


Pakistan with highest growth rates in 1960s and bad politics in 1980s and 90s but, the stage is totally changed in 2000s as the economy is managed by those who once run the most successful Global Financial Houses. Today Pakistan has achieved 8.3% growth rates with highest percentage earning share zone in the whole world. Welcome to Pakistan 2005

10 Compelling Benefits of Having A 3rd Party Merchant Account ?


If you have been wrestling with the idea of applying for your own 3rd party merchant account then take a look at the following compelling benefits of using a 3rd party provider to mange all of your credit card processing needs.

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