|Make Money, E-commerce and Credit Card Processing Information|
Writing Web Pages: Get To The Meat Faster
Much of my consulting work comprises writing 'Outside Opinion' reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more.
I'm just finishing one up now and have recognized a thread that is common to many of reports.
Here is what I have noticed: On many sites we are too slow to 'get to the meat'. Too much rambling and introduction on each page.
One of the things I do in each report is create some 'copywriter layouts' of key site pages. I do my critique, and then provide some sample page designs to give the client an idea of how I see each page; the key messages, the key actions etc.
But here's the thing: I create just the first screen, not the whole page.
And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages are prominent. And I include one or more directions or calls-to-action.
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind of answer. I either provide the answer as high up on the page as possible, or give clear choices and direction to help them click through to where they'll find what they want.
When you look at it that way, one screen isn't such a small space. It becomes small only when too much attention is given to promoting, explaining and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space.
And yes, I provide links starting with active verbs and get them into that first screen as well.
If someone finds what they want right there, I want to allow them to click through without having to scroll and search.
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you'll serve them best by getting to the 'meat' as quickly as possible and providing them with the links they need.
Article Resource: Find out more about my Outside Opinion service here.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
7 Suggestions for an i-Mom Friendly Web Site (e-commerce news and statistics)
The Internet began as a male dominated medium, but those days are long gone and merchants are advised to make sure their websites are female friendly to faciliate the rising surge of busy i-Moms shopping online for their family and friends.
Intranet Portals ? Collaboration through Team Rooms
Knowledge Management for beginners
Grow your Business with Emarketplace - Part III
Increase Company Productivity
Your Affiliate Web Site Is Built ? Now What?
When I first got my web site built, I thought I finally had a presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name.
Database: The Secret of Success
BENEFITS OF A DATABASE
The Origins of E-Commerce
What is the Internet?
Cheap Cigarettes, Discount Tobacco and Cigars Online - Is It Legal?
Many people online today still believe that buying tobacco products via the Internet is an experience that is doomed to failure. Either, the package will go astray, or the HM Customs and Excise storm troopers will smash down the door and abseil from the roof to collect the pennies that they are allegedly due for "tax evasion".
eCommerce Software Solutions
All of the long, grueling nights and an unknown number of working weekends spent converting your dream into reality finally paid off-in a big way! Affiliates are signing up every single day and the clicks have really turned into cash. Your success is not limited to a lonely website but several and all of them are helping you move very diverse product lines. The effort has really paid off and you are milking this Internet cash cow for all its worth but there is one little problem, isn't there? You have reached a point where growing your business even more is almost impossible because instead of developing or acquiring new products like you know you should, you are spending all of your time maintaining and servicing the sites you already have. By the time you get finished signing up and communicating with the affiliates, processing the orders and payment information, and handling the logistics of delivery-the day is gone and you are out of time!
Mr and Mrs Smith Go Online, as Internet Technology Moves from Fantasy to Normality
According to NOP World, 48% of all Internet users have researched or purchased financial products such as insurance and loans on the internet, or used online banking facilities. In April, NOP World had already recorded estimates of 28 million people online in Great Britain, with 13.5 million exploiting the Web for their financial requirements.
Why This Is The Perfect Time To Start Charging For Website Subscriptions
If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter.
12 Easy and Effective Ways To Create Reports
1. Combine a few of your articles into a free report. Make sure that each of the articles fits the theme of your report.
Intranet - The Benefits Realisation Plan
The Millennium Experience
What Are The Barriers of Implementing E-Commerce Solutions
What is electronic commerce?
The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
Did you know that 80% of all sales are made after the 5th contact?
Starting An E-Commerce Business
The development and expansion of the Internet has made business opportunities, once only available to the wealthy, available to nearly everyone. In the past, opening a business was a huge commitment in terms of finances and risk. Traditional business owners had to quit the their current jobs, obtain bank financing, and sign leases before they even made a penny. It's easy to see why 95% of them failed within five years. Today, business opportunities are available to anyone willing to put in the time and effort to learn about the world of e-commerce. Best of all, you can start an e-commerce business with minimal funds and very little risk. This guide will take you though the steps necessary to start your own e-commerce business.
Do You Need A Merchant Account?
Deciding when to get your own merchant account for internet sales can be a confusing and expensive venture. If you have a small to medium sized business and only sell a small amount of products then having your own merchant account may not be the answer for you. Some of the costs involved include.
Guide To Safe Online Shopping
Online shopping can be a little frightening to people who are new to the internet,but as long as you follow a few easy rules you should have no problem shopping online.
Ecommerce - Boost Your Business ROI
Did you know that over 90% of all online orders are processed by credit cards and that web sites that offer customers the ability to pay with credit cards can achieve up to 300% more sales than those that do not?
Home Sweet Home Page
"Your home page is the world's introduction to you and your company. Make it COUNT!" ? Heidi Richards
Merchant Account Insider Secrets - Accept Credit Cards Online
The process of learning how to accept payments on the Internet is similar to the course of figuring out how to launch a business. What at first seems puzzling and intimidating may be viewed as straightforward and easy to understand if one has the right guide or manual. The following serves as a brief primer for any business owner who needs to set up a system to accept credit cards online, and includes a necessary glimpse of the associated fees.
|home | site map|