|Merchant Services, E-commerce and Credit Card Processing Information|
Shopping Cart Abandonment ? Discover 5 Things you can do to Lower Cart Abandonment
A common frustration among merchants who sell online via a shopping cart is the percentage of people who abandon their cart and leave the site never to return. This is known as the shopping cart abandonment rate. It is not unheard of for companies to experience as high as a 99% abandonment rate. Getting the abandonment rate under control can go a long way towards increasing the income your company earns from their online venture.
1. Don't make them register until they have to
A common complaint amoung web shoppers is the irritation and invasion of privacy they feel when they have to register for a new account before they can even use the shopping cart. If people have to share their personal information with you before they even know if they want to buy from you, they'll often click away never to return. Whenever possible, get them to register after they know how much something will cost them including shipping. This will help them to feel good about your company and will result in more sales.
2. Make it easy for your prospect to find out how much it will cost them
Many people will use your shopping cart to price out what your product will cost them after shipping. On the web, everyone knows that a tangible product must be shipped. Knowing this, the number one cost people are always reluctant to spend on is the shipping. People want to know what the final price they will pay to get it to their door. If this price is reasonable to them, only then will they go through the trouble of registering for an account.
3. High Shipping Costs
Almost anyone who has purchased a product online has run into a company that was charging a sky high rate for shipping. Do everything you can to keep your shipping costs as low as possible. Shop around for a good rate. Try to include a shipping estimator from the company that will be handling your shipping featured on your website. Make it easy for your customers to find it.
4. Keep the number of steps they need to take at a minimum
Many shopping carts take people through four, five or six steps before they can finalize their purchase. Every extra step you force people to take in your shopping cart system is one more chance they have to abandon the shopping cart. Collect as much information as possible in as few steps as it is reasonable for you to take. This will encourage fewer people to click away.
5. Keep outbound links to a minimum
Don't give your prospects an easy way to exit the shopping cart process. Forcing them to click the back button will at least make it more of an effort for them to click away. People can sometimes have second thoughts that an extra link on your website may encourage. For this reason, keep any links on your order pages to only the most necessary.
Overall, if you treat your prospects with respect, make it easy for them to find the information they need, and streamline your checkout process to make it easy for your prospects to buy from you, you'll succeed at making more money and lowering your shopping cart abandonment rate.
This article was written by Joe Duchesne, president of http://www.yowling.com/, a web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely as long as you link back to my website from this resource box.
Content Ever be Profitable?
THE CURRENT WORRIES
Two Pillars of a Successful Web Site
For a web site to get close to fulfilling its potential, you need absolute clarity on two points.
Turn Your Rusty Junk Into eBay Gold
Often times people to stop to realize the income potential of their "junk". And, when they DO decide it might be worth selling, they never give eBay a second thought.
Grow Your Business Using B2B Emarketplace ? Part II
Selecting the right emarketplace
Government Buying and Selling on the Internet
Global Insight, a leading economic and financial forecasting company, (formerly DRI-WEFA), states that all levels of government (federal, state, and local) should see steady increases in the purchases of goods and services through the year 2009.
Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And its not him!)
Let me share with you a secret that most marketing experts and consultants don't want you to know? (many of them don't even understand this secret themselves.)
Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services.
Tell Them Whats in The Can!
What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.
What is SSL (the little padlock)?
Web Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.
Choosing on Order Fulfillment Service
When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it's time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help you choose one over the other. When selecting an order fulfillment service, keep the following in mind:
Products for a Successful Web Business
There are F words in business. We have seen many small businesses on the internet flourish and fulfil their dream, but sadly we have seen some flounder and fail because they had the wrong product.
Intranet Portals ? Collaboration through Team Rooms
Knowledge Management for beginners
6 Steps to Attracting Black Customers Online
by Jamila White, "The E-Commerce Diva"
Retirement Signature Frames ? The Perfect Retirement Gift!
When most people think of a retirement gift, they think of a watch. It's the tried and true gift that companies give employees to say thanks for all the years of hard work. It's a great gift on behalf of the company but if you're the lucky individual enlisted with planning the retirement party, you're probably in need of a personalized gift on behalf of everyone at the office.
Your Affiliate Web Site Is Built ? Now What?
When I first got my web site built, I thought I finally had a presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name.
A Beginners Guide To Setting Up A Successful Online Store
A beginner's guide to setting up a successful online store
The Check is in the E-mail
Have you ever had someone who owed your business money say, "the check is in the mail." Well now there is an answer to that old tired way of brushing you off and not seeing that check come in the mail week after week after week. Qchex.com has an awesome service that can cut waiting weeks to get paid via check to only minutes. I have used this service many times and I don't know what I would do without it. Many of my clients would rather pay me by check and are use to just letting the old post office take their time in delivering it. Qchex.com will cut that time to almost nothing.
Developing a Winning e-Commerce Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen. But there is a dark cloud hovering over this sunny e-commerce landscape called poor web site design. Let's explore some of the reasons why consumers are not reaching for their credit cards after perusing an e-commerce web site.
Online Lead Generation: Can it Work for My Business?
Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.
|home | site map|